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Wayne Bremser @ beatthief “Doing good design involves a sacrifice, an offering, no matter how much you are getting paid.” What's ironic about the Web design renaissance is that individual designers' refusal of anonymity resulted in most everything, corporate and non-corporate, looking the same. Web designers got to do anything they wanted to. We got to run around the desert naked, painted blue. But we found out: Everyone's pee looks the same in the sand. Web designers didn't want to be anonymous. Web designers wanted to be accountability-free. Web designers wanted to be invited to fly to panels. Web designers wanted a Webbie. Web designers wanted nice looking stuff in their portfolios (screw the surfing savages who couldn't figure it out). Web designers wanted to be interviewed with their 58x58 picture at the top of the page. Web designers wanted to be artists. Web designers wanted to be rock stars. If you want to be a rock star, what are you doing sitting at home in front a computer using Flash? Go out into the promising night, drunk on yourself, and be a rock star! Doing good design involves a sacrifice, an offering, no matter how much you are getting paid. Part of the sacrifice is agreeing to become anonymous. Your fingerprints will still be on the thing, but it's not your face, it's not your name, it's not your whimsy. It means giving up this "brand called me" shit. Find something you want to share with the world and, for a little while, try being a nobody.
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